casila is short for Carsten Lambrecht
I have been working in marketing since the 1990s, with a strong focus on customer value and user-centered UX for platforms and apps since 2005.
Since 2020, I have been serving as Senior Project Manager Innovation & AI at Bookwire , operating at the intersection of emerging technologies and corporate strategy.
In this role, I bridge business, technology, and management, support the technical development of projects such as Fabely , and focus in particular on personalization, discovery mechanisms, and GEO optimization of audiobooks. My work centers on how audiobook fans find their next favorite titles in an increasingly crowded digital landscape through smart audiobook lists, samples, and recommendations .
Ich bin seit den 1990er-Jahren im Marketing tätig und fokussiere mich seit 2005 auf Kundennutzen sowie nutzerzentrierte UX für Plattformen und Apps.
Seit 2020 arbeite ich als Senior Project Manager Innovation & AI bei Bookwire an der Schnittstelle von Zukunftstechnologien und Unternehmensstrategie.
In dieser Rolle baue ich Brücken zwischen Business, Tech und Management, begleite die technische Umsetzung von Projekten wie Fabely und beschäftige mich insbesondere mit Personalisierung, Discovery-Mechaniken sowie der GEO-Optimierung von Hörbüchern. Mein Fokus liegt darauf, wie Hörbuchfans im digitalen Überangebot durch intelligente Hörbuchlisten, Hörproben und Empfehlungen ihre nächsten Lieblingstitel finden.
Beyond my professional work, I have a strong passion for books, audiobooks, music, and photography. I enjoy exploring how storytelling evolves across different media and how digital platforms shape the way we discover and experience content. This curiosity also influences my professional perspective on innovation, user experience, and discoverability.
Abseits meiner beruflichen Tätigkeit begeistere ich mich für Bücher, Hörbücher, Musik und Fotografie. Mich fasziniert besonders, wie sich Storytelling über verschiedene Medien hinweg entwickelt und wie digitale Plattformen unsere Art zu entdecken und Inhalte zu erleben verändern. Diese Neugier prägt auch meine Perspektive auf Innovation, User Experience und Discoverability im beruflichen Kontext.
My name is Carsten Lambrecht, also known as Casila or Casilas on most online platforms. The following thread is to introduce myself.... 🧵
To the thread on twitter
I have loved photography since I was a child. my first camera was a Nikon 35mm SLR. At the same time, the Rolleicord medium format camera was discovered and loved. Later came various Canons as digital SLR cameras. Currently it is the film simulations of the Fuji X sensors that give me the most pleasure. and i love the rangefinder style of course.
zu casila auf Instagram
In my professional life I am responsible for the NFT platform Creatokia.com. Creatokia is a platform for ownable digital originals around books, comics & Graphic novels, story telling and being open for Creative products around Music, Illustration and Photography
head over to Creatokia.comExamples and free mints for the talk at NFT.NYC
Deep links to all examples and free mints from the talk at NFT.NYCA few highlights from my daily work with the NFT platform Creatokia and highlights from my photographic, literary or musical collections:
i have been part of the special issue on metaverse, NFTs and Crypto. IM+io is a German professional magazin and it featured the special Web3 edition as follows, sorry that the original article is in german language.
to the interview
Since 2021, the German Publishers and Booksellers Association's Foundation for Book Culture and the Promotion of Reading has given the German Nonfiction Book Prize to the German Nonfiction Book of the Year. The honor is given to outstanding nonfiction publications that spark social discussion. In collaboration with Creatokia, the German Non-Fiction Book Prize has been awarded as a non-fungible token (NFT) via the blockchain for the first time, in addition to the physical award. Nonfiction books nominated for the award are also available as NFTs and Digital Originals in a special digital edition. The German Nonfiction Prize thus investigates the possibilities of the metaverse, a topic that is currently captivating many minds in publishing.
Learn more
From the beginning I collected records, CDs and digital music. But as soon as I learned to make music, musical instruments became part of my collecting passion. Now I own a number of keyboards, synthesizers, bass guitars and ukuleles. I also own some specialities like an AKAI MPC (sample and rythm) or an AKAI EWI (electronic wind instrument). But first of all the music on vinyl and in other forms are still the main focus of my collections.
find some inytavinyl between my instagram posts find some tweeted vinyl between my twitter posts
In January 2022, I switched from the agency to the enterprise perspective for the first time. I did this because I was convinced of the new technologies and the opportunities they offered. My first NFT as a profile picture had to be something related to music, of course. And I found the God of Rock, which I wear with pride.
toolsofrock.com